Mobile app | Excercise for CalArts course UI/UX specialisatioin|December 2020

Taste like never before, the flavours of the Mediterranean cuisine. Freshly cooked ingredients in a casual appearance. Rich, homemade and refined.

Problem Statement

During the pandemic, the hospitality sector was affected massively and the need for restaurants and cafés, that traditionally would rely on their seating area only to serve their audience, to provide an online ordering system, became more apparent than ever. This is a vital solution when lockdowns are set in place that can keep them operating with take-away orders.

Idea

The goal was to create a mobile app for a restaurant that provides online food ordering.

 

For the name of the restaurant, I was inspired by the Greek word 'λουκούλειο' [ˌluː-kúː-lɪ-o] which is used to describe a feast. 

LUKULIO is a moderate-cost Mediterranean restaurant, for those who appreciate authentic good quality food. It is located in West London, Chelsey, serving West and Central London.  

Strategy & Target Audience

Location

Urban

​   Values

Career-focused

Family-oriented

Liberal

Work to live not live to work

Self-development​

Demographics
Income

Moderate and high

Psychographics
   Lifestyles

Healthy

Sporty
Cultural events
Relaxed holidays
Spending time with friends

Age

Late 20 to 60

   Personality & Attitudes

Professional

Attention to detail

Quality over quantity

Organised

Self- driven

Personas
John.jpg

Paul Malone- 29 years old

  • Londoner who wants to make the most of what London has to offer in terms of lifestyle and business opportunities.

  • Young entrepreneur - Tech start-up owner.

  • Sporty and organised.

  • In a relationship with co-founder Tonia.

  • Enjoys wine with friends, gigs and cycling.

  • ‘Me and my girlfriend have a busy schedule... Because we

    order quite often we’re looking to find homey, healthy food options'

Maria.jpg

Maria Dukas - 38 years old

  • Grew up in Greece and moved to London 14 years ago for her MSc in Law and finance.

  • Senior role in law firm.

  • Healthy lifestyle and family oriented.

  • Married for 4 years and mum of 1 baby boy.

  • Enjoys cinema, dinners with friends, dance classes and reading

    books.

  • ‘Sometimes we don’t have time to cook, I love LUKULIO’s

    dishes - remind me so much of my mum’s cooking in a more sophisticated way'