Mobile app | Excercise for CalArts course UI/UX specialisatioin|December 2020
Taste like never before, the flavours of the Mediterranean cuisine. Freshly cooked ingredients in a casual appearance. Rich, homemade and refined.
Problem Statement
During the pandemic, the hospitality sector was affected massively and the need for restaurants and cafés, that traditionally would rely on their seating area only to serve their audience, to provide an online ordering system, became more apparent than ever. This is a vital solution when lockdowns are set in place that can keep them operating with take-away orders.
Idea
The goal was to create a mobile app for a restaurant that provides online food ordering.
For the name of the restaurant, I was inspired by the Greek word 'λουκούλειο' [ˌluː-kúː-lɪ-o] which is used to describe a feast.
LUKULIO is a moderate-cost Mediterranean restaurant, for those who appreciate authentic good quality food. It is located in West London, Chelsey, serving West and Central London.
Strategy & Target Audience
Location
Urban
Values
Career-focused
Family-oriented
Liberal
Work to live not live to work
Self-development
Demographics
Income
Moderate and high
Psychographics
Lifestyles
Healthy
Sporty
Cultural events
Relaxed holidays
Spending time with friends
Age
Late 20 to 60
Personality & Attitudes
Professional
Attention to detail
Quality over quantity
Organised
Self- driven
Personas
Paul Malone
29 years old
-
Londoner who wants to make the most of what London has to offer in terms of lifestyle and business opportunities.
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Young entrepreneur - Tech start-up owner.
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Sporty and organised.
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In a relationship with co-founder Tonia.
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Enjoys wine with friends, gigs and cycling.
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‘Me and my girlfriend have a busy schedule... Because we
order quite often we’re looking to find homey, healthy food options'
Maria Dukas
38 years old
-
Grew up in Greece and moved to London 14 years ago for her MSc in Law and finance.
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Senior role in law firm.
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Healthy lifestyle and family oriented.
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Married for 4 years and mum of 1 baby boy.
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Enjoys cinema, dinners with friends, dance classes and reading
books.
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‘Sometimes we don’t have time to cook, I love LUKULIO’s
dishes - remind me so much of my mum’s cooking in a more sophisticated way'
Information Architecture
Visual Identity
Wireframes
Prototype
Link to Prototype here.